Project Brief

A website redesign website for a dental office located in an urban area. The goal was to increase client bookings by modernizing the platform and simplifying the layout.

Utilizing a single template for both the main office and its sister practice, the redesign focused on presenting various service offerings, showcasing the range of technology and equipment through a virtual “Tour” page, and establishing a connection with the dental team. Notably, the incorporation of the sunrise motif from the logo added a unique flair to certain sections, supporting the brand personality.

Tools: Adobe XD, Illustrator & Photoshop

Key Roles

• Led project management and design, collaborating closely with the client to understand objectives and requirements.
  
  
• Sourced, edited, and integrated authentic images and videos throughout the website, maintaining visual consistency and enhancing user engagement.
  
  
• Created mockups, and managed the implementation process with the development team.
  
  
• Organized service content into smaller sections using visuals to match context, promoting easy navigation and accessibility for visitors.

Challenges

• Content Presentation: Restructuring key information to balance clarity without overwhelming website visitors.
  
  
• Technical Coordination: Collaborating with the development team to implement the redesign within WordPress required effective communication and coordination to ensure the multi-sites followed the same theme, but maintained separate branding and messaging.

The Result