Project Overview

Designed a landing page for Alec Control Lighting, highlighting a comprehensive overview of the product’s features, benefits, technical specifications, installation process, and customer testimonials.

Tools: Adobe XD, Illustrator & Photoshop

Objective

• To showcase Alec Control’s LED solutions for commercial spaces and drive customer engagement through compelling content and visual hierarchy. The objective was to attract potential clients seeking energy-efficient lighting solutions and motivate them to learn more about the product offerings and benefits.

Approach & Design Process

• Introduced the landing page with an image showcasing various commercial spaces in one to provide product use-case and capturing attention.
  
  
• Highlighted 9 key features of the product with concise blurbs and relevant icons, emphasizing functionality and benefits.
  
  
• Presented a content section alongside a company video to provide further insight into the company’s benefits.
  
  
• Featured a visual of the technical specifications of the product alongside before-and-after images illustrating its impact on lighting quality, enhancing credibility and understanding. Included a section outlining the installation process, again supplemented with a video resource for further clarity.
  
  
• Added icons, subtle background patterns, and engaging imagery/media to create visual interest. The incorporation of the brand’s signature blue color scheme and contrasting dark gray and orange accents enhances brand recognition and aesthetic appeal, while strategically placed call-to-action buttons facilitate easier flow and identification for visitors.
  

The Result