Project Overview

Created a landing page for a leading biohazard and crime scene cleanup company, focusing on brand awareness by positioning the company as a leader in the sector. It showcased the depth of their services and their compassionate approach.

Tools: Unbounce

Objective

• To increase lead generation by encouraging visitors to request an estimate via the form located in the top banner or to directly call the company.

Approach & Design Process

• Introduced their history, awards, and community commitments. Given the sensitive nature of their work, using key brand messaging from their website and other channels such as “Nation’s Leading Biohazard & Remediation Company” helped establish credibility and authority right from the start.
  
  
• Featured 12 key services to demonstrate the company’s comprehensive expertise and range of offerings. This section was designed for simplicity and matched a similar section to their website for familiarity.
  
  
• Incorporated multiple CTAs to guide visitors towards booking a consultation or service, optimizing for conversions throughout the page.
  

• Chose simple images that convey remediation without being graphic, focusing on the general theme of their business. For services, utilized icons to facilitate quick visual recognition and enhance the aesthetic appeal of the service listings.
  

The Result