Project Overview

A dedicated landing page was created for a Vancouver based dental clinic aimed at attracting new clients. The design focused on utilizing brand colours and professional photographs of happy, smiling patients to create a welcoming and positive atmosphere.

Tools: Unbounce

Objective

• The main goal was to encourage potential clients to book an appointment through an online form or by calling the office directly. The page aimed to increase client bookings by showcasing the clinic’s key services and the positive experiences of existing clients.

Approach & Design Process

• Captured attention with a professional and friendly photo, featuring a bright, healthy smile that matches the headlines and brand tone. Additionally, the form is short and easy for clients to fill.
  
  
• Highlighted 5 key dental services offered by the clinic, making it easy for visitors to understand the breadth of care available.
  
  
• Included client testimonials to reinforce trust and quality of care.
  
  
• Included a lead dentist section with a brief bio and photo to personalize the clinic’s service and build trust with potential clients. Similarity, a simple section to introduce other members of the care team.
  
  
• Strategically placed CTA bars throughout the page to remind and encourage visitors to book an appointment, ensuring the main objective is always visible.
  
  
• Used the clinic’s brand colors throughout the page for a cohesive look. Professional photos of happy clients smiling were featured to evoke a sense of trust and satisfaction.

The Result