Project Overview

Designed an engaging and informative landing page for the Burnaby, BC branch of Home Instead senior care services. Utilizing the company’s brand colours, images, and content from their other channels, I designed each section to provide concise and quality information required for someone to initiate contact with their team.

Tools: Adobe XD, Illustrator & Photoshop

Objective

• To showcase the company’s comprehensive range of senior care services and emphasize their unique value proposition. The objective was to encourage inquiries and applications from potential clients and caregivers by highlighting the benefits and opportunities the company offers, all while maintaining a strong brand identity.

Approach & Design Process

• Implemented a user-friendly top navigation bar with links anchored to specific sections below for easy browsing.
  
  
• Identified and listed the affiliations and qualifications alongside a range of skin treatment procedures offered, showcasing expertise and specialization.
  
  
• Designed with 5 cards featuring background images and overlay text, each detailing key aspects that help set the company apart.
  
  
• Featured heartfelt testimonials from clients to build trust and credibility among potential customers.
  
  
• Focused on leveraging the brand’s colors and creating strong visual contrasts, especially with CTA buttons, to guide user interaction and emphasize the brand’s authority and trustworthiness. High-quality, engaging imagery was selected to reflect the company’s compassionate care and to resonate with the target audience, reinforcing the brand’s core values and identity.
  
  

The Result