Project Brief

A website redesign project aimed to generate new leads by modernizing the platform and simplifying the layout. Collaborating closely with the client, we restructured the content and integrated the existing branding colours into a clean and intuitive website framework.

Tools: Adobe XD, Illustrator & Photoshop

Key Roles:

• Curated and edited images to match content and enhance visual appeal, aligning with the brand’s message and themes.
  
  
• Implemented clean component design and maintained consistency across the website to reinforce brand identity and facilitate user navigation.
  
  
• Supported content restructuring efforts to prioritize essential information and optimize user engagement.
  
  
• Supervised the development team in implementing the redesign within WordPress, ensuring seamless integration and functionality.
  

Challenges:

Content Organization: Restructuring key information to ensure clarity and accessibility without overwhelming visitors. By streamlining content into separate service pages, re-structuring intake forms, and pairing content sections with clear visuals, users could navigate the website with ease, finding relevant information quickly and efficiently.

The Result